Rómulo Santa Rita & Cosal: The Creation of the Best Superbrands 2024 Cover

In the field of contemporary art and brand identity, collaborations between artists and corporations increasingly yield powerful visual statements. One such standout partnership is between Afrikanizm Art and Grupo Cosal, culminating in the award-winning cover for the 2024 edition of Superbrands Angola.

This collaboration was rooted in a structured creative strategy. For the second consecutive year, Grupo Cosal invited Afrikanizm to curate the artist who could best embody their mission. The result was a remarkable cover by Angolan visual artist Rómulo de Santa Rita, whose interpretation of the theme A Nova Energia ("The New Energy") captured innovation and sustainability—cornerstones of Cosal's vision for Angola's future.

The Creative Process: From Challenge to Final Artwork

Superbrands Angola annually invites top national brands to commission bespoke cover designs that reflect both corporate identity and a shared theme. In 2024, the theme "Remarkable Reflections" challenged companies to introspect on their role in shaping Angola's future.

Afrikanizm proposed three artists whose visual language aligned with Cosal’s strategic vision. Having previously worked together, Cosal once again entrusted Rómulo de Santa Rita with the creative responsibility.

Rómulo de Santa Rita’s Concept: “New Energy”

The artwork, titled “New Energy”, merges ancestral symbolism with futuristic vision. Rómulo draws on the visual heritage of the Tchokwe people, whose early artistic practices included sand drawings symbolizing unity and communication. This evokes Angola’s origins while linking to Cosal’s role in its modern development.

From sand to concrete—representing strength and permanence—the transition mirrors Cosal’s presence in the construction sector. The addition of LED elements introduces themes of electrification and innovation, referencing Cosal's leadership in launching electric vehicles in Angola. The final composition is a synthesis of material, memory, and momentum.

The Recognition: Best Superbrands Cover of 2024

Rómulo de Santa Rita’s design was named Best Cover of 2024 by Superbrands Angola, affirming the creative and symbolic impact of the collaboration. Notably, his 2023 cover for Cosal had already secured a Top 3 finish, reinforcing the consistency and strength of this partnership between artist and brand.

Afrikanizm Art: Catalyzing Corporate–Creative Collaborations

At the heart of this success is Afrikanizm Art’s role as curator and facilitator. Acting as the bridge between corporate vision and creative execution, Afrikanizm identifies artists whose conceptual depth and visual approach align with a brand’s narrative. The result: impactful, resonant collaborations that elevate African artistic expression on global platforms.

This initiative with Cosal is not merely design—it is brand storytelling through art. It affirms that strategic, artist-led visual identity projects can redefine how companies communicate values like sustainability, innovation, and cultural engagement.

Looking Ahead: A Model for Corporate Cultural Strategy

This award is more than a recognition of a single work—it is a blueprint for how African artists and brands can co-create authentic cultural capital. Afrikanizm Art remains committed to fostering collaborations that place African creativity at the forefront of contemporary visual culture and corporate communication.

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